Jason is Tūhoe, Ngāti Awa, Whakatōhea, Ngāti Kahungunu. He is an associate professor at Te Raupapa Waikato Management School and Te Kotahi Research Institute, University of Waikato, in Hamilton, New Zealand. Jason’s research, teaching, writing, and practice centres on Indigenous business philosophy in multiple sites, sectors, and scales, including Indigenous trade, tourism, agribusiness, and the marine economy. In 2015, Jason completed a PhD in Māori entrepreneurship at Massey University.